Dear Constant Reader,
Happy Friday! Today’s tip comes to you verbatim from Mr. Scratch, who is so much better at the business side of burlesque than I’ll ever be.
Learn from your competition
Even if you’re friendly competitors, every burlesque performer in your market is looking to reach the same people. You can learn by keeping an eye on their social media (Facebook, Twitter, Instagram, etc. and don’t forget to get on their email lists!). Your competitors may be offering a variety of services that you haven’t considered. Getting out of your bubble and examining what others are doing can help you be more successful. Read their websites for a list of services or performance elements that they offer.
Read reviews of your competition on sites like Yelp or Goldstar to see if there is anything you could be doing differently. Reviews aren’t always criticism; often, people will mention their favorite parts of the show or the ways the producer went above and beyond to make the show special. Comments can tell you exactly what your potential clientele wants — and doesn’t want.
Like this tip? There are lots more in Miss Mina Murray’s Little Book of Better Burlesque.
These writings and other creative projects are supported by my Patrons. Thank you so much! To become a Patron, go to my Patreon page.